Lead the way.

Love the Leads.

Speakers

Our 2014 all-star lineup features some of the most prominent players and experts in our B2B marketing community.

Mathew Sweezey
Head of Thought Leadership for B2B Marketing, Pardot

Keynote: "Marketing as a Mindset not a Department"

@msweezey
About Matthew [+]

Mathew is the head of thought leadership for B2B marketing at Pardot, a salesforce.com company. A consummate writer, he authors a column for Clickz.com on marketing automation, has been featured in publications such as Marketing Automation Times, DemandGen Report, Marketing Sherpa, ZDNet, and is the author of Marketing Automation for Dummies (published by Wiley, February 2014).

As a speaker, Mathew presents more than 50 times per year around the world at events such as Conversion Conference, Dreamforce, and to companies including Microsoft, Investec, NetJets, and Resturants.com.

Sarah Jordan
VP of Marketing, PaySimple

CMO Panel: "B2Beyond, The Future State of Marketing"

About Sarah [+]

Sarah Jordan is the VP of Marketing for PaySimple, overseeing the company's brand, product, and acquisition marketing. In her seven years heading up the marketing team, she has been an integral leader in developing the company's creative brand direction, online presence, channel portfolio, acquisition KPIs, and ROI models. The output of this work has helped take the company from a 5-person startup with a handful of clients to one of the country's leading SaaS payment solution providers. Sarah loves digital marketing, stimulating UX, running/hiking/outdoorstuff, great food, and live music.

Nick Panayi
Director, Global Brand & Digital Marketing, CSC

CMO Panel: "B2Beyond, The Future State of Marketing"

@nickpanayi
About Nick [+]

Nick joined CSC in June 2011 and is responsible for Global Brand and Digital Marketing. His areas of responsibility include global brand management, CSC.com, digital content management, marketing programs, marketing operations and marketing automation. Nick’s 20–plus years experience in the technology sector encompasses a variety of management, strategic planning and marketing roles with Avaya and Compaq, startups in online services and marketing automation as well as marketing consulting aimed at emerging companies. He has a Bachelor’s degree in Marketing and an MBA from Fairleigh Dickinson University and works out of CSC HQ in Falls Church, Virginia.

Sandra Zoratti
CMO, Dispersive Technologies

CMO Panel: "B2Beyond, The Future State of Marketing"

@sandraz
About Sandra [+]

Sandra Zoratti is an award-winning author, speaker and accomplished business leader, and was honored with the Business Marketing Association’s Marketer of the Year, 2012. Sandra built and launched the data-driven marketing practice called "Precision Marketing" from the ground up and published her book on the topic in June 2012: Precision Marketing: Maximizing Revenue Through Relevance. Sandra’s career includes experience at blue chip technology leaders such as IBM, Westinghouse, Ricoh and Avery as well as setting up her own marketing practice. Connect with her at sandrazoratti.com.

Jim Williams
VP Marketing, Influitive

Session: "The ‘Yelpification’ Effect: How to Get Your Customers Talking About You With Advocate Marketing”

@jimcwilliams
About Jim [+]

Jim is a veteran marketer for early and growth stage tech companies that loves bringing new concept products to market. Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. Even though he loves startups, most of Jim's energy is directed toward ensuring that his two kids have a fantastic and memorable childhood.

Ian Hutchinson
Video Marketing Specialist, Vidyard

Session: “Understand your Customers, Prospects and Employees through Video Engagement”

@IHutchinson
About Ian [+]

Ian Hutchinson is a video evangelist and digital marketer at Vidyard, an online video marketing platform that helps drive results and ROI with video content.

Ian believes the future of the internet is television. He helps organizations across industries make the most of their video assets. Ian currently advises clients on YouTube best practices, tracking digital body language and gets fired up about sales and marketing alignment.

Prior to life in video, Ian worked on IBM's connectivity team. He is a graduate from Wilfrid Laurier University and a proud Canadian.

Carlos Hidalgo
CEO and Principal, ANNUITAS

Keynote: “Transforming Marketing to Drive Innovation”

@cahidalgo
About Carlos [+]

Carlos is an innovative thought-leader with more than 20 years of experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation℠ and marketing automation. As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand℠ for enterprise clients globally. Carlos has been named one of the 50 Most Influential People in Sales Lead Management for the last five years and was named as a Who’s Who in BtoB Marketing in 2011 and 2012. Prior to ANNUITAS, Carlos was responsible for global SMB marketing at BMC Software and held a similar role at McAfee. Carlos holds a bachelor’s degree in business communications from Cedarville University in Ohio.

Mark Piquette
Chief Marketing Officer, Trust Company of America

CMO Panel: "B2Beyond, The Future State of Marketing"

About Mark [+]

Mark Piquette joined Trust Company of America (TCA) in 2012, bringing a wide-ranging background that includes finance, operations, strategy and marketing. Never one to shy away from a challenge, Mark has a history of leading diverse businesses and aligning people and cultures around strategy and results. Prior to joining TCA, Mark spent 14 years in a variety of roles at some of the most iconic ski resort and mountain experiences in North America. Most recently, he has focused on digital marketing, including website development, content generation, social media strategy and marketing automation. Mark also brings a trading background to TCA, having traded commodities and futures for two commodity-trading advisors earlier in his career. He has held series 3 and 63 licenses. Mark holds an MBA from Southern Methodist University and a bachelor of science in economics from Montana State University. In his spare time, Mark can be found bike racing on the roads, dirt and mud of Colorado.

Aaron Batte
Founder & President, Faction Media

CMO Panel: "B2Beyond, The Future State of Marketing"

@oh_sharpie
About Aaron [+]

Aaron leads business and partnership development at Faction, working with new and established clients to uncover insights, guide strategy, and refine approaches to demand generation processes and revenue performance. Aaron has earned a national reputation for fast-forward thinking and a results–oriented ethic working with B2B companies to build modern marketing programs that focus on people, innovation, and technology.

Aaron has been an integral leader in the growth of the agency and the expanded capabilities and client offerings. As a marketing technology expert, he offers his thought leadership to local and national marketing and advertising industry events and client companies seeking innovative new ways to attract, engage and influence decision-makers.

Bo Bandy
Marketing Communications Manager, ReadyTalk

Session: “The ‘Yelpification’ Effect: How to Get Your Customers Talking About You With Advocate Marketing”

@bo_knows_
About Bo [+]

In her next life, Bo Bandy wants to drive a Formula 1 car. In this life, she likes driving results. Bo is the marketing communications manager at ReadyTalk where she manages brand communications, content marketing and customer advocacy. Prior to working at ReadyTalk, she managed media relations, promotions, and web activities for B2B and B2C technology companies.

Jesse Noyes
Senior Director of Content Marketing, Kapost

Session: “The 8 Indispensable Ingredients of Content Reuse”

@noyesjesse
About Jesse [+]

Jesse is the Senior Director of Content Marketing for Kapost. In this role, he’s charged with overseeing the company’s content marketing strategy and delivering high-value educational experiences for the industry. He is aware of how meta churning out content marketing for a business that sells to content marketers sounds. Jesse is the former Managing Editor at Eloqua (now owned by Oracle), where he ran the company’s award-winning blog and produced plenty of other stuff.

Anita Wehnert
Director of Strategic Partnerships, ReadyTalk

Session: “The 8 Indispensable Ingredients of Content Reuse”

@anitawehnert
About Anita [+]

As ReadyTalk’s Director of Strategic Partnerships, Anita is focused on understanding market needs and working with partners to solve customer problems through integration. Before joining ReadyTalk, she gained first-hand experience with the challenges of running a webinar program while serving as director of marketing at an IT analyst firm and spent more than a decade in high-tech product management and product marketing. When she’s not thinking about conferencing, she likes to ride her bike, travel, and spend time with her dogs.

March 4, 2014

Agenda